Viator is an online travel platform that connects travelers with tour guides, activities, and experiences in destinations around the world. Founded in 1999, Viator has grown to become one of the largest online booking platforms for tours and activities, offering more than 300,000 experiences in over 200 countries.
In this article, we will take a closer look at Viator, its history, its services, and what sets it apart from other online travel platforms.
A Brief History of Viator
Viator was founded in Sydney, Australia, in 1999 by Rod Cuthbert, a travel industry veteran. The company was initially launched as a resource for independent travelers looking for tours and activities in destinations around the world. In 2005, Viator was acquired by the global travel company TripAdvisor and has since grown to become a leading provider of tours and activities online.
Viator’s Services
Viator offers a range of services for travelers, including tours, activities, and experiences in destinations around the world. The platform allows users to search for activities based on their destination, activity type, duration, and price range. Once users have found an activity they are interested in, they can book it directly through the platform.
Some of the most popular activities on Viator include sightseeing tours, culinary experiences, outdoor adventures, and cultural activities. Viator also offers a range of activities for families with children, including theme park visits and animal encounters.
One of the unique features of Viator is its focus on local experiences. Viator partners with local tour operators and guides in each destination to offer a range of activities that provide travelers with an authentic and immersive experience of the local culture and traditions.
Another feature that sets Viator apart from other travel platforms is its commitment to sustainability. Viator has a dedicated section on its website that highlights eco-friendly and sustainable activities, such as wildlife conservation projects and sustainable food tours.
Viator’s Benefits for Travelers
Viator offers a number of benefits for travelers, including:
- Convenience: Viator makes it easy for travelers to find and book activities in destinations around the world. The platform offers a range of activities in each destination, allowing travelers to find and book the activities that interest them easily.
- Authenticity: Viator’s focus on local experiences ensures that travelers have an authentic and immersive experience of the local culture and traditions.
- Safety: Viator partners with local tour operators and guides who are experienced and knowledgeable about the destinations they operate in, ensuring that travelers have a safe and enjoyable experience.
- Sustainability: Viator’s commitment to sustainability ensures that travelers can choose eco-friendly and sustainable activities that minimize their impact on the environment.
- Competitive pricing: Viator offers competitive pricing for its activities, making it an affordable option for travelers looking for tours and activities in destinations around the world.
Viator’s Benefits for Tour Operators and Guides
Viator also offers a number of benefits for tour operators and guides, including:
- Increased visibility: Viator’s platform allows tour operators and guides to reach a global audience of travelers, increasing their visibility and exposure.
- Increased bookings: Viator’s platform allows tour operators and guides to reach a large pool of potential customers, increasing their chances of receiving bookings.
- Marketing support: Viator provides marketing support for its tour operators and guides, including creating marketing materials and promoting their activities on the Viator platform.
- Payment processing: Viator handles all payment processing for bookings made through its platform, ensuring that tour operators and guides receive payment promptly and efficiently.
- Customer support: Viator provides customer support for its tour operators and guides, ensuring that any issues or concerns are addressed promptly and professionally.
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Conclusion
Viator is a leading online travel platform that connects travelers with local experiences, tours, and activities worldwide. The platform offers a range of benefits for travelers, tour operators, and guides, including convenience, authenticity, safety, sustainability, and competitive pricing.
Viator’s focus on local experiences and commitment to sustainability sets it apart from other online travel platforms, making it an ideal choice for travelers who want to have an authentic and immersive experience of the local culture and traditions while minimizing their impact on the environment.
If you’re planning a trip and looking for tours and activities in your destination, consider using Viator to find and book your activities. With a range of experiences in over 2,000 destinations worldwide, Viator offers something for every type of traveler, from outdoor adventurers to cultural enthusiasts to families with children.
In conclusion, Viator is a trusted and reliable online travel platform that offers a range of tours and activities worldwide. Whether you’re looking for an authentic cultural experience or an eco-friendly outdoor adventure, Viator has something for everyone. So, if you’re planning a trip and want to make the most of your destination, be sure to check out Viator for all your tour and activity needs.
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